Concept
manufacture of consent
The phrase Lippmann used in 1922: public opinion can be shaped by an analysis-based art of “creating consent”. Bernays spoke of the “engineering of consent” in 1947; Herman and Chomsky made the phrase a book title in 1988.
“Manufacture of consent” occurs in Lippmann’s Public Opinion (1922), in the fourth section of the chapter “Leaders and the Rank and File” (XV). There Lippmann writes that the opportunities for manipulation open to anyone who understands how public opinions arise are plain enough; that creating consent is an old art but has improved enormously in technique because it is now based on analysis; that persuasion has become “a self-conscious art and a regular organ of popular government”; and he adds that none of us begins to understand the consequences .
The phrase later passed into other hands. In 1947 Edward Bernays spoke of the “engineering of consent” for the same field and called it the essence of the democratic process . Herman and Chomsky called their 1988 book Manufacturing Consent ; in a talk in 1989 Chomsky says that Lippmann invented the phrase . In Turkish the book is known as Rızanın İmalatı .
So the phrase is Lippmann’s; but his framing (a description and a warning, or a recommendation?) and the later uses are not the same thing. For the propaganda model see The Propaganda Model: Herman and Chomsky.
Example
(Hypothetical example.) A campaign team measures which stereotypes voters respond to and shapes the message accordingly. In Lippmann’s 1922 sentence: creating consent has become a more skilful art because it rests on analysis, not on guesswork.